Complaining that the World Cup is excessively commercialised is about as pointless as complaining Christmas is overly commercialised. In both cases it seems to be the main point. Dodgy lagers and dodgy tabloid newspapers huddle together and incite the punters to Spend! Spend! Spend!
Carling lager (for overseas readers think diluted chilled horse piss) advertise their wares in drossy tabloid newspapers thus enhancing revenues for drossy tabloid newspapers who convince their readers it is their patriotic duty to hoover away a lot of nasty beer in front of the tv while the matches are on. This is a way of demonstrating their patriotism. As is hanging a load of Cross of St George flags out of their windows, preferably emblazoned with the word 'ENGLAND' across the horizontal bar by way of explanation for the terminally hard of thinking. Or alternatively including the legend The Sun strategically placed on the national flag. The rabbit pauses to beat his head against the wall.
The rabbit mentions this having read a bizarre story from the current World Cup. There is a Dutch beer called Bavaria. Don't ask me why a Dutch beer is so named but it is. The naughty Dutch brewery did what is apparently known as ambush marketing. Thirty-six Dutch women were arrested after the Netherlands-Denmark match. Why? Hooligan acts? Invading the pitch? Danish pastry abuse? Nope. Arrested under the Contravention of Merchandise Marks Act (sic). They wore nothing to identify the above mentioned beer. They were dressed in plain orange - the Dutch national colour, allegedly paid for the brewery who have not paid Danegeld to FIFA.
'We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns', blethered some idiot copper.
Have they really nothing better to do? For example reducing the jaw droppingly high South African murder rate